There’s a joke: What is the difference between Los Angeles and Yogurt? Yogurt has culture.
This vast sprawling city has its faults (poor public transportation), but one thing we are not lacking in is culture. We have amazing talent oozing from every corner of our extremely diverse population. I am convinced that you can find ANYTHING in Los Angeles if you try. Our problem is not that we’re vapid and culture-less drones obsessed with fame and glory. Our problem is that we are too unwieldy to navigate.
There is one institution in particular that I would like to highlight as consistently showing that they are committed to providing Los Angeles with premier Art and Cultural experiences: Los Angeles County Museum of Art (LACMA). Over the years I have watched this institution grow its campus and art collection aggressively and thoughtfully; expanding on contemporary and non-western arts to appeal to its young and diverse community. With its expanding campus and art acquisitions, people around the globe have taken notice. Earlier this year Los Angeles was given the prestigious honor of acquiring the highly coveted Robert Mapplethorpe archive as a joint ownership with The Getty (another secret weapon in the L.A. arts & culture arsenal).
Aside from the expansions, LACMA has remained committed to providing art experiences for the people of Los Angeles by providing many opportunities for free admission. That’s right, I said FREE! Here’s a rundown:
Free Admission with Membership
Members receive unlimited free general admission to the permanent galleries and non-ticketed exhibitions for two adults and for their children under 18.
**Pay attention Parents!** The NexGen program is set up so that all children who sign up are given a free membership to LACMA that lasts until they turn 18. NexGen members receive unlimited free general admission to the permanent galleries and non-ticketed exhibitions PLUS one adult guest. (This is great for families of four. Everyone gets in for free!)
Free Admission Second Tuesdays
On the second Tuesday of each month, general admission to the permanent galleries and non-ticketed exhibitions is free to all.
Free Admission for LA County Residents After 5
After 5 pm on Monday, Tuesday, Thursday, and Friday (the museum is closed Wednesdays) general admission to the permanent galleries and non-ticketed exhibitions is free to Los Angeles County residents with proof of residency.
Free Holiday Mondays (sponsored by Target)
Target sponsors several free-admission days throughout the year at LACMA. They feature special programming and free general admission to the permanent galleries and non-ticketed exhibitions.
Whew! And if that weren’t enough, LACMA has tons of free events (music, family days, films, etc.) throughout the year. It’s always a great idea to look at the calendar and see what’s happening. They are very good about communicating via social networking and maintaining a consistent blog rich with the inner-workings of the establishment. Making the whole museum much more accessible, even if you are reading about what’s happening from my home a 30 minute freeway ride away.
I love (almost) every major art museum in L.A., but I hold a special place in my heart for this particular museum. So, thank you LACMA bringing more culture to Los Angeles than any cup of yogurt I’ve ever eaten.